Yesterday saw the launch of the Super Lottie outfit which is the inspiration of six year old Lily, from Ohio, USA, who created the winning design as part of a global competition, independently judged by the Brave Girls Alliance, earlier in the year. This is the first time that a crowd-sourced design by a child has gone into commercial production. As part of her entry, Lily was asked to define Super Lottie’s abilities. Lily’s response was one designed to inspire girls who play with Lottie dolls, to acknowledge and embrace their potential, and accept who they are: ‘Super Lottie has the power to be anything, to do anything, and to make the world a better place. She is unique and special in her own way’.