Yesterday saw the launch of the Super Lottie outfit which is the inspiration of six year old Lily, from Ohio, USA, who created the winning design as part of a global competition, independently judged by the Brave Girls Alliance, earlier in the year. This is the first time that a crowd-sourced design by a child has gone into commercial production. As part of her entry, Lily was asked to define Super Lottie’s abilities. Lily’s response was one designed to inspire girls who play with Lottie dolls, to acknowledge and embrace their potential, and accept who they are: ‘Super Lottie has the power to be anything, to do anything, and to make the world a better place. She is unique and special in her own way’.
If you haven’t heard of Lottie dolls, they are designed for girls aged 3 – 9. They became the first fashion dolls to display childlike characteristics; a healthy childlike body shape, childlike clothing and wholesome activities. In 2014, Arklu took things a step further by introducing a range of dolls exploring gender empowering, adventurous themes.
A poll among parents show that there is a severe lack of female representation in the world of super-powers other than the superheroes. This Super Lottie is definitely giving a clear message to other that girls can be superheroes too.
Ms C loves the design and choice of colour for the superheroes outfit. It is sparkly and very striking! As well as the superheroes outfit, this set also comes with belt, cape, golden eye mask and a pair of golden boots. This is definitely a great concept for portraying a girl superhero! Ms C loves to pretend her Butterfly Protector protects the environment by day, then by night, she changes into her Super Lottie outfit to help fight crime.
Disclosure: We have received the samples to do an honest review. We are Lottie Ambassadors. Images used with permission.