Some of you might have seen our review of a couple of Lottie dolls and Finn. We love how they portray the doll with no make-up and a childlike body shape for a return to good old-fashioned creative and imaginative play.
The 8th March is International Women’s Day and this sees the launch of the Lottie dolls #beyou campaign. This is a series of year-long activities, content and events aiming to build self-esteem and inspiring young girls to be all they can be, without limitation.
The Lottie #beyou campaign kicks off its empowering and confidence-building message with the release of a collection of great women biographies for kids. They are available for download on the lottie.com website, showcasing and championing the achievements of great women throughout history.
Lucie Follett, Co-Founder and Creative Director, says: “We want to expose girls to all of the options that are open to them, activities that will stimulate their minds and also keep their bodies active; science, sports and other outdoor activities, as well as fun, imaginary play. There are many ways to be a girl!”
This is a great concept for portraying a healthy image for children and it teaches the children to look at things differently. I am totally supportive of this campaign and for the Lottie dolls.
Disclosure: I have not been compensated in any way to produce this post. I am a Lottie Ambassador. Image used with permission.
