Cuisine & Culture the Chinese Family Way
Some of you might have seen our review of a couple of Lottie dolls and Finn. We love how they portray the doll with no make-up and a childlike body shape for a return to good old-fashioned creative and imaginative play.
The 8th March is International Women’s Day and this sees the launch of the Lottie dolls #beyou campaign. This is a series of year-long activities, content and events aiming to build self-esteem and inspiring young girls to be all they can be, without limitation.
Yesterday saw the launch of the Super Lottie outfit which is the inspiration of six year old Lily, from Ohio, USA, who created the winning design as part of a global competition, independently judged by the Brave Girls Alliance, earlier in the year. This is the first time that a crowd-sourced design by a child has gone into commercial production. As part of her entry, Lily was asked to define Super Lottie’s abilities. Lily’s response was one designed to inspire girls who play with Lottie dolls, to acknowledge and embrace their potential, and accept who they are: ‘Super Lottie has the power to be anything, to do anything, and to make the world a better place. She is unique and special in her own way’.
Last month, Lottie celebrated her two year anniversary having made her appearance in 2012 as the first ever ‘pro-girl’ doll. They are designed for girls aged 3 – 9. Lottie was developed with scientific expertise from leading British academics, alongside consumer research, to address parental concerns over negative body image, an increased perception of premature sexualisation, as well as a desire for a return to good old-fashioned creative and imaginative play.
