90:10 is a brand new fashion label for man, launched by Daniel Glatman who used to be the manager for British boyband Blue. The concept behind this is for men who consider themselves to be 90% Grown up and 10% not. Encapsulated within the brand’s message is some recognition for a guy for getting his act together but at the same time reminding him that that this doesn’t mean that he is now over the hill…far from it! People will interpret 90:10 in different ways and how it applies to them and that is all part of the fun. The intention is to start a positive and light hearted conversation with men by demonstrating that the brand cares about the same things that they care about.
90:10 have a good range of hoodies, t-shirts, sweatshirts and polos in various colours. Mr C chose the 90:10 “Signature” pullover hoodie with two tone small embroidered 90:10 logo in navy blue colour. Mr C is usually an M size and this hoodie top is medium fitting which is slightly figure hugging. It does show Mr C’s figure well. If you prefer a looser hoodie top, I would suggest you get a size bigger than what you normally go for.
This long sleeved garment has a sporty smart feel and is super soft. It is made from 100% pure organic cotton and it features a double kangaroo front pocket. It comes with a draw string neck line. The hoodie is very well made. It washed well and it didn’t lose its shape or colour. It’s a slightly thinner hoodie than some of the other ones in Mr C’s wardrobe but it does keep him warm and really comfortable to wear.
This hoodie goes well to wear with jeans, chinos or shorts. It is great for many occasions and definitely gives men a sporty look. This hoodie RRP is £42 which is reasonably priced for quality of the materials. Check out their website here.
Disclosure: We have received the sample to do an honest review. Stocked images used with permission.