Stephen Jones teams up with Cravendale and creates the first high fashion cycle helmets for Sport Relief. The unique sporting headgear, officially unveiled today on the heads of fashion model Jodie Kidd and her partner David Blakeley, was commissioned by milk brand Cravendale to raise awareness of its limited edition Sport Relief bottles, which raise money for the charity.
The three unique helmets all include intricate handcrafted acrylic sculptures designed to give the effect of giant splashes of fresh Cravendale milk. Sitting atop each of these sculptures is an eye-catching athletic embellishment that takes inspiration from the Games – including a real red running shoe, blue swimming goggles and even a green bicycle wheel.
From concept to construction, the haute couture cycle helmets took more than 50 hours of millinery to complete and fans of the designs will be able to see the marvellous craftsmanship that has gone in to each one when they’ll be on display at the Queen Elizabeth Olympic Park, London on Sunday 23rd March.
Cravendale Brand Manager, Sophie Macaulay said: “At Cravendale we are fuelling the fun in this year’s Games. Cycling is a great sport that all the family can get involved in and we wanted to remind people just how fun it can be in a truly original way. I think it’s fair to say that working with Stephen Jones to create the world’s first range of high-fashion cycle helmets ticks that box!”
“Stephen’s fresh thinking has really captured the marvellousness of Cravendale with these amazing designs and Jodie models them like no other. I hope they can bring a smile to people’s faces and inspire the nation to take part in Sport Relief.”
Cravendale has pledged to raise over £250,000 for Sport Relief, with a donation being made for every bottle sold. Pick up your limited edition ‘Let’s Do Something Marvellous’ Sport Relief bottle at supermarkets nationwide. Visit sportrelief.com to keep up with the latest news.
Disclosure: I will be compensated with Cravendale vouchers for sharing this post. Images used with permission.
Those are rather bonkers but a great way to get the message across! I will look out for the special bottles.
They are great! I buy Cravendale so will have to look for the special bottles and help them to raise money.
I love Cravendale, so will look out for the Ltd bottles, Thanks