A few months ago at Britmums Live, I met the PR company for Aveeno who told us about their products and new book – The Dry-ventures of Ellie & Eddie. We are no strangers to Aveeno as Mr K has been using Aveeno since he was three years old and he is on a regular prescription for all the Aveeno products.

Aveeno keeps his skin moisturised to reduce the frequency of flare-ups. The AVEENO® range for dry, sensitive skin is designed to help in the management of this challenging skin condition. AVEENO® products containing Colloidal Oatmeal are clinically proven to help restore the epidermal barrier (the top layer of skin) leaving skin feeling soft and comfortable. Oats have long been known for their soothing and anti-irritant properties, with oat proteins leaving a protective barrier on the skin which prevents water loss and maintains moisture.