Andrex® has conducted some research into how people demonstrate an uncompromised level of care during the Christmas period and discovered that almost half of us (46%) choose to upgrade products in our bathrooms in an attempt to help the festive season feel more special. What’s more, a third of us (32%) also say that showing this level of care ensures that our family and friends feel at home when visiting.
In fact, each household in the UK spends on average £15 – a total of £396 million – on small luxuries to upgrade their bathroom such as premium toilet tissue (25%), nice hand wash (16%), and scented candles (31%).
What’s more, as the nation’s most loved toilet tissue brand, Andrex® can confirm it sees a sales uplift of its overall portfolio increase by 15% in the months leading up to Christmas.
According to psychologist Sam Owen, who has worked with Andrex® on this project: “Christmas is a time for treating ourselves and others, so it isn’t surprising that this sense of indulgence extends to the bathroom.
“However, what people might not realise is that when we do show ourselves and, in particular, our bottoms, a bit of TLC by purchasing premium product, we are also improving our wellbeing.
“In fact, 97% of Brits say that feeling clean is important to them (research findings from Andrex Clean Report 2014), and has a positive effect on confidence. So buying quality toilet tissue shouldn’t be seen as a treat once a year, but a long term lifestyle change for the benefit of both our psychological and physical wellbeing.”
The top ten items that we buy for our bathrooms at Christmas are:
- Scented candles (32%)
- Premium Toilet Tissue (25%)
- Room Spray or diffuser (21%)
- Luxury hand wash (16%)
- Bubble Bath (13%)
- Hand cream (9%)
- New hand towels (8%)
- Luxury tissues (7%)
- Body lotion (7%)
- Moist toilet tissue (4%)
Now Andrex is giving ONE Andrex Caring Christmas Hamper to my followers to provide uncompromising care to your families this festive season!
The Andrex® Caring Christmas Hamper prize will be worth approximately £25 and will include:
- Scented candle
- Premium Toilet Tissue
- Room Spray or diffuser
- Luxury hand wash
- Hand cream
- New hand towel
- Luxury tissues
- Moist toilet tissue
Disclosure: We received the sample for the purposes of writing this review, however, all thoughts and opinions remain our own.
It wouldn’t let me put my address in, it went straight to the log in, if I’m lucky enough to win though, I can get my address to you fairly quickly because I check my emails regularly x
Thank you for the opportunity. Merry Christmas and a Happy New Year from The Poulding Family xx