Being a parent for almost seven years, I have often found brown patches on the bathmat after someone earlier was getting changed while sitting there. Each time, I have to name and shame one of my children and keep telling them how to clean themselves after going to the toilet.

In fact according to Andrex®, 34% of parents rate teaching their children how to be clean after going to the toilet as the most difficult parenting task, beating teaching them to brush teeth (15%), holding cutlery (5%) and blowing their nose (3%). So I am not the only one facing the same problem. Therefore Andrex® wants to start a conversation around what being clean really means and demonstrate that how we clean and care for our intimate areas can make a huge difference, not only to our physical wellbeing but to how good and confident we really feel. It’s done this by creating the Andrex® Clean Routine and this is the guide.