Last month, Lottie celebrated her two year anniversary having made her appearance in 2012 as the first ever ‘pro-girl’ doll. They are designed for girls aged 3 – 9. Lottie was developed with scientific expertise from leading British academics, alongside consumer research, to address parental concerns over negative body image, an increased perception of premature sexualisation, as well as a desire for a return to good old-fashioned creative and imaginative play.