Determining what you can and cannot use baby’s skin and their hair is always worrying for first time parents. To help new parents looking for peace of mind the JOHNSON’S® Baby brand has created FIRST TOUCH™, a brand new fragrance-free range developed for newborns that includes everything new parents need to cleanse and protect their baby’s delicate skin from top to toe.

Newborn skin is very delicate and a study of 540 first-time mums shown that almost two thirds (62%) said their baby experienced dry or sensitive skin, over half (51%) experienced redness or a rash, and almost a quarter (24%) suffered from cradle cap or dandruff. Newborn skin is around a third thinner than adult skin and loses moisture quicker, making them more susceptible to dryness and irritation and in need of extra care to protect their skin’s natural defences.