Research shows that 89% of businesses report that video marketing produces a positive ROI, and the figure is even higher for firms that hire a professional promotional video production company to deliver engaging visual content.
So, if you’ve yet to incorporate video into your digital strategy, now is the time to start. Here are just three ways that partnering with a promotional video production company can transform your brand for the better.
#1. Video Marketing Boosts Brand Visibility
It is impossible to build an audience or gain sales if nobody knows of your brand’s existence. Video marketing is the catalyst for growing brand awareness in the digital age. For starters, Google loves video, which ultimately translates to a better SEO ranking. Given that the first page of Google gains over 70% of all web traffic, it should form the foundation of any digital strategy.
Video marketing doesn’t only support Search Engine Optimisation, though. More than 50% of all marketers agree that video is the most valuable content type for social media. After all, the average person is more likely to watch a video rather than read a long post. Better still, videos can be shared across multiple channels to create multiple touchpoints with prospective customers.
Working with a promotional video production company enables you to create a steady flow of content that can be published in the right places to attract your target audience at the right time. Thanks to SEO, consumers can also discover the videos (and brand) for themselves.
#2. Videos Drive Brand Engagement
Visibility is one thing, but it counts for very little if people just move on. You only have to look at your personal social media usage to see why video drives engagement and organically increases the brand’s reach. You probably tag your friends in multiple videos each week and it’s something your customers do too. Whether opting for educational or entertaining content, the right promotional video production company will help your business thrive.
Engaging video content can encourage viewers to actively participate by leaving comments or interacting in other ways. Professional promotional video production services can use a range of long-form content and short-form clips while also embracing the latest trends to deliver the wow factor and get people talking about your brand. Once they begin to connect with the business, their likelihood of making a purchase will improve.
Furthermore, 94% of marketers agree that videos improve the user’s understanding of their products. So, you won’t only gain the benefits of having consumers know who you are. It also encourages them to consider your products and services.
#3. Video Brings Conversions
The end goal of any marketing campaign is to produce sales. This is another reason why you simply cannot ignore video marketing. Over 57% of consumers say that videos give them more confidence when buying products from a brand. Promotional videos offer the chance to provide insight into the people behind the business while also showcasing the products and explaining how they can improve the buyer’s life.
As well as boosting trust, people remember up to 95% of the message conveyed in a video compared to just 10% of text. Whether a consumer moves along the path to conversion quickly or slowly, videos keep your brand fresh in their minds. It has been suggested that video can drive a 3.5x improvement in conversions. Aside from boosting sales of the direct product, the enhanced feelings towards the brand will influence cross-selling efforts.
In short, video content is an affordable marketing strategy that actively boosts your brand’s profile and bottom line. Want to start your journey with video marketing in style? Contact the MHF Creative team now.
Disclosure: This is a featured post.