Does your children know where their milk comes from? Based on new research from Cadbury Dairy Milk Buttons, it reveals one in five children between the ages of four and eight don’t know that milk comes from cows and over a fifth of five year olds (23 per cent) think that chocolate is made from eggs.
Cadbury Dairy Milk Buttons reveals some bizarre myths that children between four and eight believe about their food. The survey revealed that parents across the nation care about food provenance, with a whopping 73 per cent stating that knowing where their food comes from is important to them. However, it seems the younger generation have a few things to learn when it comes to this topic, as one in ten (11 per cent) of boys surveyed believed the milk comes straight from the supermarket and with almost a third of children (29 per cent) believe a cow’s diet consists of sandwiches and pizza.
The research also revealed that children are unsure of what is used to make chocolate, with over a third (32 per cent) of the children likening the ingredients to those found in a cake.
Top 4 ingredients children believe are found in chocolate:
- Eggs (20 per cent)
- Flour (12 per cent)
- Plants (9 per cent of four year olds)
- Wheat (6 per cent of four year olds)
The research was commissioned by Cadbury Dairy Milk Buttons, and has been followed by a project with TV favourite, mum of two and partner of McFly’s Tom Fletcher, Giovanna Fletcher to launch a video designed to show families about food provenance; in particular where the glass and a half of milk* used to make each packet of its iconic Cadbury Dairy Milk Buttons comes from.
In the video, Giovanna takes some very curious kids round a farm in Berkeley, Gloucestershire to meet the farmer (and cows!) and to see where milk actually comes from. Also learning a few facts about cows! Did you know each cow needs to feed on 50kg of grass each day to produce 25 kg of milk? Each year Cadbury source 170 million litre of milk to make Dairy Milk!
Catherine Young, Senior Brand Manager for Cadbury Dairy Milk Buttons says “Whilst some of the findings from the research are amusing, it has highlighted that more needs to be done to make farming and food provenance as important to children as it is to their parents. We’re really proud that we source our milk from Selkley Vale – a cooperative of farmers from Wiltshire and Gloucestershire farms – and believe it’s important for children to understand the journey of their food. We hope the video will help parents show their children about this in a stimulating and enjoyable way!”
I hope you all find this video informative as I do. If you have young children, why not ask them and see what they said!
Disclosure: This is a featured post. Images used with permission.