WD My Passport Ultra Review

Do you find that you constantly have to delete photos or forget to back up your files? Being a full time blogger and with two young children, I’m always taking photos and videos and my SD cards are always running out of memory!

Research by WD®, a Western Digital (NASDAQ: WDC) company, reveals that over half (56%) of UK consumers have been forced to delete content from a technology device, due to capacity issues, and then have regretted doing so. Post Deletion Stress Disorder (PDSD) – which refers to consumers that delete content on impulse to make room for more pictures, videos and selfies – is only set to continue as consumer’s digital consumption habits start to exceed device storage capabilities. I often regret deleting it or regret not taking enough photos because of the lack of storage!

The research study, which was conducted with 1,000 UK consumers found that 7% are running out of storage on their mobile daily, 16% are reaching ‘full memory’ at least weekly and 1 in 3 (31%) run out of storage capacity at least monthly.

Photographs were found to take up the most storage capacity across a range of consumer devices, (29% within smartphones), while 44% admit they ‘don’t know’ what content is taking up storage capacity on their devices.

Over two fifths (44%) of those involved in the survey admitted to trying to manage on just 64GB of device storage. And despite 31% saying their device reaches full capacity at some point only a third (33%) of those with personal storage/back up technology, have invested in an external hard drive, connected via a cable. What’s more just 2% of those surveyed are using a paid cloud storage solution, and less than a fifth (16%) are taking advantage of a free cloud storage service.

This WD My Passport Ultra comes with a USB cable and instructions. It is really easy to connect up to your PC and can be password protected. I like that this hard drive is very small and portable. The WD will automatic backup when it connected to the device and now I can delete the photos on my mobile phone or PC to make space!  Click here to find out more: WD My Passport Ultra

This 1 Terabyte WD My Passport Ultra is available online at the WD Store, selected retailers and Amazon. It is available – 750gb, 1, 2 and 3 Terabytes of storage, and it comes in 4 different colours: Red, Blue, Black and White. All have 256-bit hardware-based data encryption and a three-year limited warranty.

Disclosure: We received the sample for the purposes of writing this review however all thoughts and opinions remain our own. We have included an Amazon affiliate link to the product. If you click on this and buy, we may earn a small commission.