More and more people are starting a YouTube channel. Whether it’s to supplement a growing business, or the channel is the business, or you simply need a creative outlet, YouTube is the place to broadcast your content. It is TV tailored to the individual audience member, created for everyone and anyone, and allows for content of a range of quality to be shared and admired.
Nowadays, a kid saying that they want to be an influencer when they grow up isn’t as ridiculous an idea as being an astronaut. It’s much fairer requirements to get the job make it appealing for one and is more akin to simply being an online small business manager.
If you’re looking to start a YouTube channel, any YouTube channel, read this guide to get you started.
Settling on a brand
This doesn’t have to be as complicated as Don Draper would have you think. To begin with, just nail down what content you want to make. Are you going to be playing games? Eating food? Making jewelry? Doing makeovers? Social commentary? Family blogging? There are a lot of different genres out there with their own pros and cons. Daily vlogging for example, doesn’t take much scripting and planning if you have the personality, but you’d have to do it every day. Mukbang (or eating food) is a simple genre with little resources needed, but it can affect your body, etc.
Then think about what will make you stand out. There is over 500 hours of video uploaded to YouTube every minute worldwide. You will certainly not be the only gamer on the site, but why should gamer fans watch you?
Maybe you’re a crafty YouTuber who reviews movies while you work. There, you have the basis of a brand.
Cultivating a brand from there is a matter of trial and error. Learning what your audience appreciates and what they don’t – and don’t worry, they’ll tell you.
Creating your content first start with what you can achieve with what you have. Be aware that getting into some genres of YouTube will require more equipment than others. For example, gaming again, is going to require an expensive gaming PC, a high-quality webcam, etc. Voiceover work like commentary or narration won’t even need a camera unless you want it.
Unfortunately, the filming is the easy part, performing is the fun part, but you’ll also need to learn to edit. Again, there are levels of this, but any film student will tell you editing is the subtle difference between a good and bad movie. The same goes for YouTube. The whacky editing styles of the past aren’t necessarily gone, but toned down a little, since they can distract from what you’re actually doing.
In order to get high-quality content, as soon as you can, invest in a decent camera, since that can make all the difference. If you’d rather live stream, look into services like OTT Media which can offer audiences a more enhanced media experience.
Growing your channel
When it comes to broadcasting your content, the rule is to cover as many platforms as possible, reaching your audience wherever they consume their entertainment.
So even though we’re talking about YouTube, you should also make accounts in everything from Twitter to Instagram and anything else that appeals to your brand. For example, if you are gaming download Discourse, and if your thing is photography look into Pinterest.
You can use material you’ve collected for your YouTube channel on the various video, audio and photo posting platforms across the internet and gain followers wherever you go.
Disclosure: This is a featured post.