Today, Change4Life, the government’s biggest obesity-tackling initiative, will be launching a new campaign to encourage parents to get Sugar Smart with a free app! This is following revelations that four to ten year olds consume over 5,500 sugar cubes each year – which is the average weight of a five year old.
They hope through this campaign, it will educate both parents and children in avoiding lots of the ‘hidden sugars’ found in foods that are commonly available and enjoyed by children, so that they can make healthier choices as a family.