Last week, Smiggle opened in Birmingham Bullring and I was invited to see the showcase of their Christmas range. I have to be honest and say that I had not heard of Smiggle until two months ago and even while I was in Singapore for holiday.
Smiggle started in Australia 11 years ago and now there are over 160 stores across Australia, New Zealand and Singapore. Smiggle are now opening stores in the UK. To date, they have opened 12 stores with a further 6 stores due to open before Christmas. Smiggle is dedicated to fuelling the creative spirit by delivering original, fun and affordable stationery. Their products are about great design and innovation, bold colours, quirky graphics, good value and most of all fun!