Do you find that you constantly have to delete photos or forget to back up your files? Being a full time blogger and with two young children, I’m always taking photos and videos and my SD cards are always running out of memory!
Research by WD®, a Western Digital (NASDAQ: WDC) company, reveals that over half (56%) of UK consumers have been forced to delete content from a technology device, due to capacity issues, and then have regretted doing so. Post Deletion Stress Disorder (PDSD) – which refers to consumers that delete content on impulse to make room for more pictures, videos and selfies – is only set to continue as consumer’s digital consumption habits start to exceed device storage capabilities. I often regret deleting it or regret not taking enough photos because of the lack of storage!
The research study, which was conducted with 1,000 UK consumers found that 7% are running out of storage on their mobile daily, 16% are reaching ‘full memory’ at least weekly and 1 in 3 (31%) run out of storage capacity at least monthly.
Photographs were found to take up the most storage capacity across a range of consumer devices, (29% within smartphones), while 44% admit they ‘don’t know’ what content is taking up storage capacity on their devices.
Over two fifths (44%) of those involved in the survey admitted to trying to manage on just 64GB of device storage. And despite 31% saying their device reaches full capacity at some point only a third (33%) of those with personal storage/back up technology, have invested in an external hard drive, connected via a cable. What’s more just 2% of those surveyed are using a paid cloud storage solution, and less than a fifth (16%) are taking advantage of a free cloud storage service.