Determining what you can and cannot use baby’s skin and their hair is always worrying for first time parents. To help new parents looking for peace of mind the JOHNSON’S® Baby brand has created FIRST TOUCH™, a brand new fragrance-free range developed for newborns that includes everything new parents need to cleanse and protect their baby’s delicate skin from top to toe.
Newborn skin is very delicate and a study of 540 first-time mums shown that almost two thirds (62%) said their baby experienced dry or sensitive skin, over half (51%) experienced redness or a rash, and almost a quarter (24%) suffered from cradle cap or dandruff. Newborn skin is around a third thinner than adult skin and loses moisture quicker, making them more susceptible to dryness and irritation and in need of extra care to protect their skin’s natural defences.
Using water alone can make baby’s skin dry so adding mild cleanser can help maintain the skin’s natural protection. The new JOHNSON’S® Baby FIRST TOUCH™ range contains no fragrance, soap or colour, is suitable for sensitive skin, and has been formulated to help maintain newborn skin’s natural protection, softness and retain a balanced pH.
The range, available in stores nationwide, includes six products, each with only essential ingredients to give newborn baby gentle and effective cleansing and protection.
The First Touch range includes:
- JOHNSON’S® Baby FIRST TOUCH™, All-in-one Wash – a mild and gentle cleanser with a NO MORE TEARS® formula that is mild to the eyes
- JOHNSON’S® Baby FIRST TOUCH™ Moisturising Lotion – specially developed to soothe and protect baby’s delicate newborn skin
- JOHNSON’S® Baby FIRST TOUCH™ Oil – mild and gentle it locks in moisture to protect from drying, and is ideal for baby massage
- JOHNSON’S® Baby FIRST TOUCH™ Shampoo – cleanses baby’s delicate hair, leaving the scalp moisturised, whilst the NO MORE TEARS® formula is mild to the eyes
- JOHNSON’S® Baby FIRST TOUCH™ Barrier Cream – proven to quickly soothe the skin whilst forming an instant barrier to help protect baby’s delicate skin from the irritants and friction which can cause nappy rash
- JOHNSON’S® Baby FIRST TOUCH™ Wipes – mild and gentle, and help protect from redness and irritation, even on your newborn baby’s face
As many of you may know, our kids are well beyond the ‘newborn’ stage, so I gave the sample to my friend who has had a baby boy just two weeks ago. As shown on the bottle/packaging, it does not contain any fragrance, no alcohol and no soap. The oil is slightly watery but quite easy to absorb. The wash and lotion were easy to use and wash off. The baby wipe material is the same quality as the original wipes (in the pink packaging) except this doesn’t have any fragrance, alcohol and soap in it.
Do check them out in stores now.
Disclosure: We have received the sample for this honest review.