Encouraging kids to read more is something I think we can all agree is a worthwhile initiative, so it is good to see the people at Sainsbury’s have released a brand new campaign to help achieve this. From now, every box of Sainsbury’s own-brand children’s cereal you buy, there will be a code to download a free copy from a selection of kid’s eBooks, which can be found on the eBooks by Sainsbury’s site.
You can choose to download from these four titles by two well revered English authors: The Story of Tracey Beaker and Hetty Feather by Jacqueline Wilson and Middle School: The Worst Years of My Life and I Funny by James Patterson.
Tim Lennox, Managing Director of eBooks by Sainsbury’s, said: “I hope this offer will mean millions of children enjoy reading some of the best loved children’s books. We sell over six million boxes of Sainsbury’s branded cereal every year so this is a great way to encourage children to read at no cost to their parents.”
If you wish to get involved, you can buy the cereals in store or online and to redeem the offer you need to visit eBooks by Sainsbury’s, enter the voucher code and then download the eBook free of charge.
Disclosure: This is a featured post.